The Green Grove
Overview
This is a branding package I put together for a fictional sustainable clothing brand.
Design Process
Ideation
The first thing that came to mind when I thought of the word “grove” was the abundance of wild blackberries that I see on my trail runs. I knew I wanted to incorporate that imagery into the logo, so I sketched out a drawing of the berries, then cleaned it up digitally.
Production
I wanted to portray the brand as an upscale maker of sustainable garments so I kept that in mind when choosing the fonts and designing the logo. I decided on a mixture of a serif and script fonts to give it a high-end feel.
Final Product
After finalizing the logo I applied the branding to assets such as a clothing tag, a tote, and delivery packaging. I also made mockups for a website and app for the brand.