Design Process

Current Site

This is the current Gathering For Women site. We started by studying the page and noting the problems with it. We spotted the following issues:

• Hard-to-navigate menu

• Different pages for items which could be combined

• Drab color palette

• Outdated design

Ideation

We began with a mood board and mapped out the information architecture of the site to visualize all of the pages we would need to create. We decided to go with a bolder color palette to give the site a fresh and modern look.

First Prototype

We played around with different layouts, wanting to create something completely different from the current site to put our design skills to the test. In this lo-fi wireframe, I was conceptualizing a scrollable sidebar with large images aside from the main content of the site.